How self-aware do you think you are? I’m not talking about how often you hear your inner voice(s).
Self-awareness isn’t just some fancy wellbeing concept; it’s a game-changer - especially for creative business owners with ADHD.
One of my mantras is that raising your self-awareness gets you halfway towards solving a problem or challenge. When you really get to grips with your strengths, challenges, and go-to strategies, you’ll start to feel more in control of your day (even when it’s a bit chaotic!).
This blog explores why self-awareness matters, how some people with ADHD may find it particularly challenging, and what you can do to build this vital skill.
Why talking about it helps
One of my clients, who runs a part-time business as a yoga teacher with ADHD, told me that one of the best parts of coaching is having a judgment-free space to talk things through. For her, it’s all about having time to reflect on the strategies she’s been using. Some are brilliant, some need a bit of tweaking, and there are always new ideas to explore. Talking about it helps her figure out what’s working and where there’s room to make useful changes.
Another client, who runs his own IT business and has AuDHD, once said he’d never spoken about certain challenges with anyone before. Keeping everything bottled up had made things feel bigger and way more overwhelming than they actually were. But once he started voicing his thoughts, even the little things (like struggles with his morning routine) began to feel more manageable.
Whether it’s deciding what to wear, figuring out breakfast, or being able to do anything before a meeting or appointment later in the day, these conversations can help you see things from a fresh perspective. And perhaps most importantly, they’re a reminder that you’re not alone - and definitely not “stupid” or “abnormal.”
Zebra, not a broken horse: Embracing your ADHD perspective with greater clarity
For many ADHD business owners, especially if you’re navigating a late diagnosis (official or self-diagnosed), raising self-awareness feels like finding a missing puzzle piece. As one client put it, “I’m a zebra, not a broken horse.”
It’s a powerful shift - realising you’re not flawed but simply wired differently. That clarity is freeing. It’s a chance to let go of trying to fit into a neurotypical mould and start figuring out what actually works for you. Self-awareness is the first step in that process, and it’s a biggie (I’ll talk more about acceptance next month!).
Why self-awareness can be harder for those lacking executive function - and what you can do about it
Self-awareness can be tricky for anyone, but if you struggle with executive function (a common challenge for people with ADHD), it may feel like an uphill battle. Executive function is what helps you plan, organise, self motivate, regulate your emotions and reflect on your actions - and when it’s not working well, understanding yourself becomes harder.
You might find it difficult to:
Identify patterns in your behaviour
Stick with habits like journalling or regular reflection
Process how you’re feeling in the moment versus after the fact.
So, what can you do?
Start small: Pick ONE area to focus on - like tracking a specific challenge (e.g. procrastination or overthinking). Trying to tackle everything at once can lead to overwhelm.
Use prompts or apps: Tools like guided journals, habit trackers, or apps designed for neurodivergent brains can help provide structure.
Ask for help: Sometimes, you need someone else’s perspective to help you spot patterns. Whether it’s a coach, a trusted friend, or a therapist, talking things out can bridge the gaps your executive function may struggle with.
Celebrate wins: Even small moments of clarity are worth celebrating. Noticing something new about yourself - no matter how small - is a step forward.
Practical ways to boost your self-awareness
Here are a few simple tips to increase your self-awareness, as a business owner with ADHD:
Start a journal
I’m not talking about keeping a general journal - this is about focusing on something very specific. It might be tracking situations where you tend to overthink or when you people-please.
Ask yourself: What triggers the behaviour? When does it happen most? Spotting patterns can help you tackle them.
Pro tip: Tie journalling to a habit you already have, like brushing your teeth. Set reminders if needed - it’s easy to forget when you’re establishing a new habit, when you’re busy, when you’re easily distracted, or your short-term memory isn’t great.
Join a neurodivergent community
Look for online groups where people share similar experiences. You’ll get insights, support, and a sense of belonging.
Tune into ADHD podcasts
There are some excellent podcasts out there that can help you learn more about ADHD and yourself.
Two great ones to start with:
The ADHD Adults Podcast
You’re Wrong About ADHD
Find a good listener
Talking to someone who truly listens (and doesn’t turn it into a conversation about them) can make a huge difference. If you’re not sure who to turn to, why not book a 30-minute strategy call with me? No sales strings attached - it’s a chance to talk things through. Book here.
Final thoughts about self-awareness tips for ADHD business owners
Self-awareness takes time and is ongoing, but every small step counts. The more you understand yourself, the more you can build a business and a life that actually works for you.
What’s one small thing you’ll do today to boost your self-awareness?