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Annette Y, Herts

"There’s been a paradigm shift in thinking for me between being self-employed and running a business. This has influenced everything I do, from applying my personal values to my business, putting structures and processes in place, to who I work with, to how I charge for my time and valuing the work I do more. And I measure all of this now in terms of productivity and cost.

For the first time in nearly three decades, I now have a vision, goals and a plan to achieve them! I know what makes a good decision for me and my business. I am playing to my strengths. I am working on projects that I love. I am more confident about the specific value that I deliver. And I am winning more business.

I encourage every self-employed person to do this! You always need someone else to draw this level of thinking out of you - you will only ever get halfway there by yourself."

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