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I found my niche and it’s changed everything!

Illustration of a man with a paint roller on a long pole painting a large arrow on a sign
I found my niche and it’s changed everything!

David is unusual among the Be The Best You clients in being male. The Flourish programme is indeed for women, however, one-to-one business coaching with Lorna is not exclusively of benefit to women, as David found out when he booked a Breakthrough Call...

“I didn’t have direction and needed focus and when I talked to Lorna she picked up on things that were going around my head that I hadn’t even spoken about.
I knew that she coached women, but I knew she understood the issues I was facing and never had any doubt that she could point me in the right direction.”

David has worked in the sign making industry for decades and had branched out with his own sign making business. He had big, broad ambitions for his business and, while he was being financially successful, his approach was scattergun and he had far more creative ideas than he knew what to do with that were causing him to be distracted with innovative side projects. It was important to understand more about David’s vision for his business...

“Lorna asked me the important questions I had not been asking myself. I am not used to doing this kind of thinking in my business.
Being honest, it was perhaps more work for me thinking like this, but to be really successful in my business I had to do the work.”

While David was developing his big picture vision, he attended a specialist gilding course which confirmed his new way of thinking about his business...

“Lorna had been encouraging me to think about niching my business and returning from this course I knew how everything was going to change, and how all my thinking for the business fitted together. My confidence was flowing and I knew exactly what I wanted to do.”

David’s vision for his business is still big and ambitious, but much more specific and his niche of being a traditional sign maker means that decision making is much easier for him.

“My goals are much clearer now. I know exactly what I want to do with a very clear focus on who I want to work with and the projects I want to work on. My goals are even written down in a spreadsheet which I regularly refer to. And now the question has moved on to how to get there.”

This new niche means that the messaging for his business has changed significantly, and David has noticed he is having very different conversations with people when networking and talking to potential clients...

“Changing my pitch had a massive impact on how interested people are in talking to me about my business!
My messaging is so much clearer. I am not just another sign company. I’m a specialist, artisan sign company with really interesting client projects to talk about.
And I know very clearly what kind of new work I’m looking for and asking for. I stand a much better chance of getting in front of the right people.”

To summarise the impact of the business coaching, David says...

“Without Lorna’s coaching I wouldn’t be where I am. I understand myself and my creativity better, and this process has made my work and business so much more rewarding.”

So, would David recommend Lorna’s business coaching to others?

“I tell everyone about Lorna’s coaching. Male or female it doesn’t matter.
Just do it! Find the money and do it!
I’d pay money that I haven’t got to feel like this!
How else are you going to do it? This is a dead cert.”

To find out more about how Lorna Thomas / Be The Best You In Business coaching and mentoring could support you to increase your confidence and grow your business with clarity, focus and control, book a call...


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